The seventh Braunschweig Start-up Prize was awarded to Abcalis by Braunschweig Zukunft GmbH and Braunschweigische Landessparkasse. The prize honors innovative business ideas and courage of young companies from Braunschweig. The trophy depicts a high tech version of the Brunswig Lion, a reference to the 12th century bronze statue near the Braunschweig cathedral. The  prize is endowed with a total of 10,000 euros. In addition, the Ströer company supports the winners with media services worth 15,000 euros.